Influencer Marketing

We began working with Toxic Waste, the sour candy company, in early 2021. Our influencers successfully started a trend where the video creator live reacts to trying the candy. Within two weeks their entire online store was sold out. Fans loved it and continued to buy after stock replenished. This campaign garnered over 100 million views.

Toxic Waste Pop-up

Following the viral challenge we flew our top creators out to LA and held a Toxic Waste x Tiddle fan meet and greet. Here we debuted new flavors, got the candy to the eager customers, and helped to establish their brand.

RESULTS

230,000 + units sold
$1.5M revenue generated
100 million views Recurring customers